{"title":"BARE ANATOMY","description":null,"products":[{"product_id":"bare-anatomy-anti-hair-fall-shampoo-provides-5x-hair-fall-control-ph-4-6-adenosine-peptides-strengthens-weak-roots-reduces-breakage-sulphate-paraben-free-unisex-250ml","title":"Bare Anatomy Anti-Hair Fall Shampoo | Provides 5x Hair Fall Control | pH 4.6 | Adenosine \u0026 Peptides | Strengthens Weak Roots \u0026 Reduces Breakage | Sulphate \u0026 Paraben Free | Unisex | 250ml","description":"\u003cp\u003e\"The Bare Anatomy EXPERT Anti Hair-Fall Shampoo has been formulated after extensive scientific and technological research to cure hair loss. Hair naturally withers over time. But the weakness in the hair follicle is accelerated due to the loss of the natural oils, essential nutrients and moisture from the hair caused by certain external factors and cosmetic activities that damage the scalp further. External factors like UV rays, salt and chlorine in water and activities like chemical treatments, excessive use of heat and appliances on the hair and washing the hair with hot water are a few other reasons for hair loss. Over time, when these factors are ignored, it results in a loss of moisture in the scalp, weakened hair strands and less nourishment leading to hair fall. The Anti Hair-Fall Shampoo consists of high-grade ingredients that have been scientifically proven to provide the hair and scalp with the required natural oils and essential nutrients. It also binds moisture into the hair and hair follicles. The first key ingredient in the product is Adenosine. It prevents and improves hair loss by regulating the production of vascular endothelial growth factor (VEGF). This also promotes hair growth by modulating the expression of genes encoding growth factors such as FGF-7 and VEGF in dermal papilla cells. The second key ingredient is Biotinoyl Tripeptide-1. It fortifies and rejuvenates hair follicles to prevent hair loss for both men and women. It encourages hair anchoring by strengthening the follicle metabolism and structure. The Bare Anatomy Expert Anti Hair-Fall Shampoo will leave you with strengthened and healthy hair. It increases hair follicle growth by 121% within 14 days of use. How to Use: Rinse your hair and take the required amount of shampoo. Apply it on your scalp and along the length of your hair. Massage with your fingers or a wide-mouth comb. Wash your hair and then style as usual. For best results, follow it up with your fave hair mask from Bare Anatomy. About Bare Anatomy: Bare Anatomy cares about you and the products you use for your hair. We aim to provide you with the best quality products, free from any harmful chemicals. Each Bare Anatomy EXPERT product goes through extensive clinical trials before being introduced to the consumer. Further, all our products are safe to use. They are: Dermatologically tested Free of toxins (parabens, sulfates, phthalates, etc) Cruelty-free Vegetarian Bare Anatomy EXPERT products have been designed and formulated after 3 years of extensive research, by creating over 1 million unique formulations and collecting over 10 million real consumer insights to tackle the most-relevant hair concerns for Indian consumers. Our research is backed by data and the ingredients we use are backed by science. \"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAbout this item\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e5x HAIR FALL CONTROL: Powered by AdenoGrow Technology, it helps your hair from the roots and strengthens hair follicles to prevent hair breakage.\u003c\/li\u003e\n\u003cli\u003ePREVENT HAIR BREAKAGE FROM STRANDS: Hair breakage occurs when over-conditioning makes the hair too heavy, and the roots cannot bear the weight of the heavy hair follicle. 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